NEW MEDIA ART AND SOCIAL CHANGE

• Meraj Ahmad

  Daau Dayal Mahila PG College, Firozabad

  Author

This paper deeply analyzes the complex and dynamic relationship between new media art and contemporary society. Unlike traditional art forms, which are often based on one-sided dialogue, new media art uses digital technologies to involve the audience and promote socio-cultural dialogue. This study specifically examines the ways in which new media art enables participation in society, the democratization of art, and important social and political commentary. The primary objectives of the research include understanding how interactive installations and online platforms reduce the distance between art and the audience, making art not just an object of display but a collective experience. Additionally, this research analyzes the comments made by artists on sensitive issues such as environment, human rights, and digital identity through data visualization and digital art. It will also explore how the internet has freed art from the walls of museums and galleries, making it accessible to the common people, leading to a new, inclusive form of art. The study found that new media art is not merely a reflection of technological development, but it is a mirror that reflects the changing values, identities, and challenges of society. It is concluded that new media art has emerged as a powerful tool that promotes social awareness and change, and it empowers society to become an active participant in artistic dialogue. This research provides a basis for future studies that will further deepen the interconnections between art, technology, and social development.

1. Meraj Ahmad, Daau Dayal Mahila PG College, Firozabad

   Research Scholar, Department of Painting, Daau Dayal Mahila PG College, Firozabad
   Dr. Vineeta Yadav
   Head of Department, Department of Painting, Daau Dayal Mahila PG College, Firozabad

• NEW MEDIA ART AND SOCIAL CHANGE (Hindi)

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